Dynamic Pricing for Hockey Tickets

Via Marginal Revolution, a news story tells of daily-changing prices for hockey games:

Similar to airline pricing, the best prices are often found early. Dynamic pricing will provide fans with great prices starting from the initial on-sale on Sept. 12. The upper level single-game ticket prices can go up or down based on a variety of factors, including league standings, opposing team, star players, day of the week, and real time supply and demand. Dynamic pricing for upper level tickets will continue all season. Fans will be able to check out the current prices at any time at DallasStars.com.